Blog 3: Change management

Change management proves to be of great impacts on the actual business performance or management efficiency to be reached on the contemporary business world (Levasseur, 2014). When there are changes to the internal or external environment facing an organization, it is more likely for the leaders to be in need of making corresponding changes to their own strategies, either about management or business development solutions, so as to make the best of internal resources available to them and the opportunities observed from the marketplace. With proper change management solutions, leaders tend to positively respond to the challenges and threats facing them on the way to desirable business successes of work performance in the chosen industry sector and selected business domains as well.

(Levasseur, 2014)

Impacts of Brexit on British Airways

British Airways is an influential firm in the airway transportation industry sector in the UK (Aladwani, 2011). It targets as passengers in need of travelling between varying main cities in different countries of the world and those in the UK. Brexit is with important impacts on the strategies and effectiveness of operations practices conducted by the organization in its process of competing with other business players in the target market. First of all, British Airways has been facing the problem of decreasing numbers of passengers, especially customers on businesses, who travel between other parts of Europe and the UK. Brexit removes a variety of businesses operated in the UK and the other European countries who are the members of the European Union, or they are decreasing their business scales because of the barriers caused by Brexit for their international businesses operated across UK and other parts of Europe (Macgregor and Höpfl, 2018). In addition to that, British Airways is enjoying decreasing threat from other potential investors in the airway transportation industry sector in the UK as well.

(Macgregor and Höpfl, 2018)

Due to the negative impacts of Brexit, fewer potential investors would consider entering or enlarging investments in the airway industry sector in the UK, especially when it comes to the flights between the UK and other members of the European Union. However, British Airways is enjoying more opportunities of seeking cooperative relationships with business players from other countries in other areas of the world. That is because of the need for the UK to seek alternative business partners to make up for the loss of international trading with the European Union after the Brexit.

Their responses to identified impacts

To positively respond to the identified impacts of Brexit, British Airways has been emphasizing on the effectiveness of seeking alternative markets to retain its business performance and sales revenue in the airline industry sector. The customers from some emerging economies, such as India, Brazil and China, are paid with special attention in the renewed marketing strategies of British Airways in 2018 (Waterhouse and Flynn, 2018). That is based on the expectation of improving the sustainable competitiveness and market position of the organization in the global context in a sense. What is more, the organization has also been trying to improve its sustainable competitiveness advantages over competitors by way of enhancing awareness of importance of respecting cultural diversity in management as well as in service delivery. That helps it deliver more satisfactory services for customers from varying cultural backgrounds. The employee cohesion is thus enhanced to a certain extent as well.

Assessment of plan as responses

The strategies applied by the organization in responding to the negative impacts as well as positive impacts caused by Brexit in its own business development processes can be regarded to be of high level of feasibility. Although there are more uncertainties in the consumption trends of customers and the requirements of employees, the emphasis laid by leaders of British Airways on diversity can be regarded to be of great assistance to its competitiveness. Customers with varying needs and wants may expect to receive more satisfactory services from an organization notice diversity management (Aladwani, 2011). Its customer loyal can be further improved in a sense. It is the same case with its human resources management efficiency.

Airline firms may effectively respond to the need for change management

Firms in the airline industry sector may expect to effectively respond to their need for change management tasks facing them under the current changing business environment (Brown, 2015). They may expect to work out and apply effective and reliable strategies in change management processes by way of making improvements to their solutions used to deal with threats and barriers facing them. In the meanwhile, by targeting at larger target segments under the challenging contexts, they may expect to gain more useful managerial experiences in expansion processes as well.

References

Aladwani, A. M. (2011). Change management strategies for successful erp implementation. Business Process Management Journal, 7(3), 266-275.

Brown, R. T. (2015). Organisational change management: a critical review. Journal of Change Management, 5(4), 369-380.

Levasseur, R. E. (2014). People skills: change management tools: the modern leadership model. Interfaces, 34(2), 147-148.

Macgregor, C., & Höpfl, H. (2018). A commitment to change: strategic management in british airways. Disaster Prevention & Management, 2(2), 31-45.

Price, A. D. F., & Chahal, K. (2016). A strategic framework for change management. Construction Management & Economics, 24(3), 237-251.

Waterhouse, J., & Flynn, C. (2013). Change management practices: is a hybrid model a better alternative for public sector agencies?. International Journal of Public Sector Management, 16(3), 230-230.