Can cultures be managed within organizations?（736）

Corporate culture refers to the beliefs and behaviors that determine how employees and management interact with each other. At the same time, it is affected by local traditions, national culture, economic environment, and other external factors. No matter how corporate culture develops and progresses, it is the core of the enterprise and affects the strategy and practice of all aspects of the enterprise. (Investopedia, 2019)

Challenges in culture changes in the retail industry

For the retail industry, it is a typical example to illustrate the corporate culture, because it is working mode can clearly show a company’s various coping methods in the large economic environment. For example, the cultural differences caused by geographical location, the high labor intensity of employees, the reduction of staff to cope with economic obstacles, and the balance of customer service. These are the cultural challenges that retail can face. (CultureIQ, 2019) As you can imagine, it is very difficult to make cultural changes in a large enterprise. When a strategy begins to be implemented, it is necessary to start from the initial plan formulation, complete each stage and finally complete a strategic goal. There will be a lot of employees and leaders in the company who are not willing to make changes because it will cause them to change their working mode. Employees will observe various threats and unfair things to themselves, so when implementing a change strategy, they need to take these issues into consideration from the very beginning, and supervise and implement them.

Tesco faces challenges in cultural change

Its success is due to the company’s successful expansion strategy, its core competitiveness is it is brand reputation and brand experience of value-added services. (UKEssays.com, 2019)Tesco’s strategy puts more emphasis on human resources and makes a comprehensive investment in it. Tesco by Maslow’s hierarchy of needs of employees on the incentive plan, the purpose is to meet the demand of employees in the most level, such as providing basic salary compensation, and locker room facilities and health security pension, more and more is also planning the development plan for employees to focus on the employee’s personal skills as well as the progress in the work life.(docshare.tips, 2019)In 1990, Tesco decided to make cultural changes to “improve the responsiveness of the whole organization”.However, when looking for hr consultants, it is found that the term “cultural change” has the risk of failure, because the concept range of the term is so wide that it is difficult for stakeholders to understand the specific meaning. Later, Tesco changed the word to “customer service”, because the word has a specific point of reference. Tesco is also a large customer-oriented company, focusing on the external environment. They believe that in order to achieve change, it needs to be oriented by clear goals. Tesco found the lack of professionalism of its store managers in the process of the preliminary investigation. Subsequently, Tesco decided to review its management practices to improve customer satisfaction and launched a store management development project. After that, the company began to transform the whole organization into a professional and customer-oriented culture. (UKEssays.com, 2019)

Tesco strategies of managing culture

First of all, seriousness is a core word for a company, because for a company to manage the organizational culture, it must be serious to control from beginning to end, real reform cannot be completed overnight, it needs time and commitment. Senior managers need to communicate with employees of the company in order to find out the real internal situation of the company and avoid false information and materials to influence the decision. Companies should also pay attention to the management of culture when handing out rewards. For example, employees should not only rely on their results as a reference but also do things in a way that meets the requirements, so as to avoid cheating by hook or by crook. (Retail Week, 2019)

Cultures can be managed

In general, the organizational culture within a company can be managed. First, it needs leaders to lead by example, because leadership is a process of influencing others, and employees will imitate their leaders. For the retail industry, especially Tesco, the management of a huge corporate culture needs to start from the inside, which requires the comprehensive thinking ability and innovative thinking of decision-makers. In the process of change and management, attention should be paid to the relationship between variables, such as the behavior of employees and rewards.

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Retail Week. (2019). Analysis: Seven ways to change company culture following Tesco crisis. [online] Available at: https://www.retail-week.com/grocery/analysis-seven-ways-to-change-company-culture-following-tesco-crisis/5064669.article?authent=1 [Accessed 27 Apr. 2019].

docshare.tips. (2019). 5iq6i.the.30.Day.mba – docshare.tips. [online] Available at: http://docshare.tips/5iq6ithe30daymba_57490c4db6d87f860b8b4d57.html [Accessed 27 Apr. 2019].

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Investopedia. (2019). How to Tell If Your Corporate Culture Is Healthy. [online] Available at: https://www.investopedia.com/terms/c/corporate-culture.asp [Accessed 27 Apr. 2019].

CultureIQ. (2019). Company Culture in the Retail Industry: Troubleshooting Your Top 4 Challenges – CultureIQ. [online] Available at: https://cultureiq.com/blog/company-culture-retail-industry/ [Accessed 27 Apr. 2019].